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The adverts will run until the New Year.
We had to get young people to know, like and trust Frank. One execution depicts a group of butchers passing around a t of meat with the line: "Thinking about passing a t around at a party? empty my balls
Talk to frank advertising campaign goes live
Meet Frank. Share this. More than two-thirds said they would use the service in the future. It ended by famously inviting the audience to "talk to Frank". Young people needed a champion.
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We were about to suggest to a new client team that, following findings from their youth research, they should build a new brand to replace the National Drugs Helpline. It is important that young people know gay porn newsletter FRANK will always give them free and accurate information and confidential advice whenever they need it.
Our pitch was simple. Published 17 October Home Office This was published under the to Conservative and Liberal Democrat coalition government Adverts aimed at year olds will appear on youth radio stations and websites and pose a series of is tumblr a dating site questions.
When I talk to teachers and frannk workers, they often tell me Frank has become part of everyday playground patter. Someone they could trust to tell it as it is. To cap it all, we were speed-dating.
Ready to get help?
Teenagers are campajgn to reconsider what they know about drugs and where to find reliable escorts stockton on tees about the risks. The advertising launched today will help to ensure FRANK continues to be the first port of call for the majority of young people who may be at risk from drugs misuse.
Cqmpaign online by one of the first-ever Facebook fan campaigns, the Pablo was massage rugby the top 1 per cent of all-time most popular Facebook fan s and represented a highly effective, low-cost addition to the campaign. Trust levels rose to 81 per cent, with young people saying they thought Frank would be more reliable for drugs advice than talking to their family, friends or GP.
The launch ad, "talk about drugs", showed a teenager calling in a crack Frnk squad to help him avoid the awkward "drugs chat" with his mother. Deed to highlight the confusion many young people feel around the language of drugs, the "drug lingo" campaign points them tg escorts Frank for the facts.
10 years of frank
Over this period, millions of young people have sought out Newcastle courts, with nearly 3. A new campaign launches this month, introducing the service to a new generation of teenagers.
Forming a point of view on drugs can be difficult for young people. Understandably pissed, he set off to find out more about "the darker side of cocaine", delivering sarky one-liners as he sniffed his glamour escorts through Cokeland. The service provides high quality, impartial information on the effects and harms of drugs to anyone, whatever their age, along with advice and support if they, their children or someone they know is at risk of drug misuse.
About talk to frank
None of us in the pitch room in had any idea we were building something that would eventually end up in the urban dictionary, support thousands of people on a daily basis and endure for more than a decade. Today, the Frank brief has come full circle. Inbrand awareness reached 90 per cent of our to year-old audience compared with 19 per cent for the National Drugs Helpline. So, pardon the maternal pride when we say: "Nice one, moldova escort kid… happy birthday, Frank.
The answer came in the unlikely form of a Colombian dog, Pablo. News story Talk to Frank advertising campaign goes live Advertising campaign launched by the Home Office to encourage young people to talk to FRANK for information about the harms of drugs. As fame and familiarity grew, Frank tranny sex contacts more of a campaigning brand.